Food & Consumer Goods

Through BAJ United Hospitality, we represent top international brands like Coffee Republic, ensuring superior products and services across Saudi Arabia.

Distribution Network

 Our logistics network covers the entire Kingdom, ensuring timely and efficient delivery.

Introducing BAJ United Hospitality Company

BAJ United Hospitality Company, a leading food and beverage company based in Jeddah, Saudi Arabia.

Founded by BadrBaJnaid, a dynamic Saudi entrepreneur with years of experience in franchise development, operations, and investment. Our primary objective is to represent the world’s top-tier brands in the F&B industry and offer comprehensive distribution solutions. With a robust infrastructure, we provide effective market coverage in the vast Saudi Arabian market, continuously improving our services and working closely with our clients to ensure their products reach the right audience. Our mission is based on the slogan “Nourish Your Mind,” which signifies momentum, optimism, and positive experiences. We strive to provide an exceptional dining experience and become the preferred partner for international restaurant franchises in the GCC.

Our Vision & Strategy

Our company’s primary objective is to become a prominent representative of the world’s leading brands in the food and beverage industry. To achieve this objective, the company has invested heavily in research and development to bring new and innovative products to the market.

Our Vision

Our company envisions being the preferred partner for international restaurant franchises in the GCC by maintaining a customer-centric, purpose- driven, and results-oriented approach. Our aim is to provide an exceptional dining experience while offering comprehensive distribution solutions to ensure our clients’ success in the Saudi Arabian market.

Our Mission

”Nourish Your Mind”

Our mission is to offer healthy and delicious food options that not only satisfy your hunger but also stimulate your mind and nourish your body

Managed and operated Coffee Rupublic in Saudi Arabia

Brewing Coffee Republic In Saudi Arabia

Coffee Republic is a top coffee brand in the UK, renowned for its exceptional coffee and freshly made food. We are dedicated to bringing this unique brand to the Saudi market while preserving its distinct and intricate taste. Our goal is to maintain the reputation of the Coffee Republic brand by providing our customers with the same quality and flavor that our brand is known for.

Visionary Investments and Culinary Excellence:

BajnaidGroup recognized the untapped potential within the food and consumer goods sector, leading to strategic investments aimed at delivering unparalleled quality tailored to the discerning Saudi market. This vision materialized through the establishment of BAJ United Hospitality Company featuring our proprietary brand, Foody. Embarking on this journey from the ground up, we gradually evolved into a renowned and household name across the Kingdom of Saudi Arabia.

As a prominent player in the industry, BAJ United Hospitality Company has positioned itself as a preferred local and regional partner, solidifying its reputation as a trusted destination for high-quality brands. Our commitment to excellence is epitomized by our brand, Foody, which strives for nothing less than perfection in the food industry.

Scroll to Top